Mummadadda knows that the ultimate aim, for any brand, is for its customers to say ‘I love XXXX brand, because it does XXXX for me!’
This isn’t as breathless and unintelligent as it might sound. Customers Aka. the public reward and choose brands and organisations that they feel make some improvement to their lives. This can happen at a marketing and campaign level, a product level, a customer experience level, and all should delight, inspire, entertain and enlighten. These are exciting times. As people who work in the communications and marketing business (if you’re here we assume you are too) we have an almost unprecedented opportunity to position our products and customer experiences to meet a much more demanding, but openly advocating market. If we do the right thing we earn nothing more brilliant than trust.
Mummadadda has experience of fostering this paradigm shift within brands and organisations - often uniting disparate business units and cost centres to mutual profit.
Painting on previous nav page: “Newton’ by William Blake, 1795-1805