Mummadadda knows that having the idea is exciting, but only 50% of thr journey to getting it done. We live in an age where the most shared and shareable content form is video. We all love it. Keeping things short, snappy, entertaining and inspiring gets video content watched in its entirety and shared. Knowing how to plan out a storytelling arc in scripting and in storyboarding gives everyone a clear plan to agree on and to shoot to on the day. A good example is this video we created for Neilson Active Holidays as hero content for their Neilson Effect hub page. As well as planning and directing this shoot Mummadadda tracked down the manufacturers of giant pogo sticks, Vurtego in Santa Monica, got the pogo sticks powder pain coated in Neilson orange and picked them up from HM Customs. The end film, shot by Global Shots, is quite stunning and a lot of fun.
Painting on previous nav page: ‘The Raft of The Medusa’, Théodore Géricault, 1818-19.