Mummadadda know how people’s minds work. With a healthy dose of respect to Daniel Kahneman we know that, in any marketing strategy it’s important to sell the sizzle first and back up with the rational second. Create desire and then give people reasons to want to engage with your brand or organisation. If your brand can genuinely improve upon some aspect of their life you’ll go further. Knowing how to illustrate that journey and build a joined up on and offline coherent marketing strategy is something we have considerable success and experience in.
Painting on previous nav page: ‘An experiment on a bird in the air pump’ by Joseph Wright of Derby, 1768