Mummadadda knows that modern brands are not unlike you and me. We have many different voices, depending upon who we’re speaking with. It’s important to have light and shade and a playful as well as a serious side. Obviously the tone of voice in your annual report & accounts (projects which I cut my copywriting teeth in) will be very different to how you might talk to your younger customers on social media. Tone of voice is one of the many ways that a brand can practise the delicate art of dissimilating or assimilating from/with their competition. Getting that balance right is as crucial for a financial institution, or a brand with a royal warrant, as it is for a nothing to fear challenger brand. We can help you find the voice that is right for your brand.
Painting on previous nav page: ‘The lute player’ by Caravaggio, 1596