Mummadadda knows that today’s oil is yesterdays dinosaur. We started out in an era of typesetting that took a day to turn around, but leapt onto DTPs that could do it in an hour. We saw the writing on the wall for print mark ups when we’d made the leap from ‘above the line advertising’ to ‘direct marketing’. And when the awards ceremonies were celebrating ‘DM’, but less and less people were opening their M we leapt to digital. A ‘flash in the pan’ some said.
All of the media above, and some not mentioned, are all good tricks to have up your sleeve. But knowing when to deploy the right media for the message, to respectfully engage and entertain the ‘audience/customer’ comes with experience. Anyone for a ‘door drop’?