There’s a lot of ‘song & dance’ knocking around when you hear the word ‘content’. We love to demistify things. Content is creative. Creative is content. Whoops, there. we said it!
There are many different types of content. As many as the various tasks it has to perform. Some has to be hyper relevant and come out trumps in search. Other forms of content are meant to fly and connect to audiences, having an organic and unpredictable life of their own.
Executing content to the correct fidelity for purpose, and achieving measurable success through it, is a Mummadadda super power.