Above: An inspiring drawing by my eldest daughter, Ella, which reminds me that lions can fly and fish can roar, if you only make it so
"It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors" Bill Bernbach
Fluent in pixels and ink. Loyal to no media, because we're on the side of people and believe brands want to be better at connecting with their customers. Small and perfectly formed to get you to the work you need to do to get results, not what your current agency might be 'set up' to sell to you.
Mummadadda is led by Andy McLane (a highly experienced strategic thinking creative) who has got results and awards for clients in every media. Working with a loose network of highly experienced strategists, creative makers and shakers, we have the unique freedom and perspective to select the right message and match it to the most effective media. We work with agencies, directly with brands and love transforming categories that were hitherto seen as creatively fallow. Every brand has a story to unlock. If you work with Mummadadda hold your breath, expect attention, results and awards.
Why the strange name? 6 years Andy's eldest daughter's first word was 'Mummadadda'. She clearly didn't see a reason to distinguish between Dad and Mum. Maybe she was onto something. We're all increasingly living in an age where the old labels are breaking down and becoming meaningless. Not just in a 'post demographic' society, but in the marketing world too. Brands and organisations want to get results, engagement and make money. We believe it's as simple as that, but then they have to decide which narrowly defined agency pigeon hole that they want to put their budget into. And that's before the chosen agency minces them through the proprietary set of processes, tools and confirmation biases that they're rigidly set up to work to.
Mummadadda are the right agency because we'll give your brand the solution it needs to get results, not the one we need to sell.
"If you put the customer first and apply the appropriate technology and media to making their life better, the results will come".
Andy McLane, Founder & Creative Strategist
Photo: James Gilham