Mummadadda has always found the tension between being half art director and half copywriter a fascinating battle. As Telly Savalas sings/says in his fabulous 1975 chart topper ‘…a picture paints a thousand words…’, but we still need images. The tension between words and pictures is eternal and joyously without a final verdict.
We’ve written letters for PMs seeking re-election, CEOs reaching out to shareholders, and poems that have motivated tens of thousands of previously apathetic staff. The pen is indeed mightier than the sword. So we keep one on the bookshelf, as a memento, but remember when we touch this keyboard that we are communicating with real people and need to speak their language.
Painting on previous nav page: ‘Magdalene with the smoking flame’ by George de Latour, 1640.